We have a systematic approach to getting your business set up with Google.
- Consultation - We review your needs, your industry, and the potential benefits of marketing with Google.
- Research - We like to start by researching your past results. If you have Google Analytics tracking your website visits that would be a perfect place for us to start.
- Campaigns - Once you decide that Google is a good place to spend your marketing dollars we will set up and run marketing campaigns on the selected Google networks.
- Analytics - Your marketing campaigns use "closed-loop" analytics to connect the dots from your campaigns to the revenues generated.
It's all about results. It's important to know what you want to gain from your ad campaign and then plan how you're going to measure that success. We use Google Analytics to measure the results of your Adwords Campaigns to improve your AdWords performance, improve your website's design and effectiveness, identify visitor preferences and what they do on your site, track which websites and search engines direct users to your site.
GOOGLE WEBMASTER CENTRAL
Optimize your website for Google Search. We look at your site through Google's eyes. A quick report will show us if your are optimized for search. SEO works best when optimizing for the same converting keywords as your AdWords account.
Remarketing allows you to show ads to users who've previously visited your website as they browse the Web. When you use remarketing, you'll tag pages of your site that correspond to certain categories. You can then create an AdWords campaign to show messages to people who've visted these pages as they browse sites across the Google Network.
GOOGLE MY BUSINESS
Google+ is the Google answer to social media and it's powerful. Google search is displaying the Google+ activity right in the search results. Google Analytics is integrated and Google AdWords is integrated. Check out the little chicklet in the top right corner of our website. That's Google+
Google Alerts are notifications sent to you when content is posted online - such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to find out what is being said about your company or your competitors products.
Google Analytics is mandatory for every AdWords campaign. We can not manage what we can not measure. Google analytics has different levels of spohistication and your account will be managed according to the complexity of your site. If you have eCommerce on your site we will use the most sophisticated level of Google Analytics.
Google Analytics now has "Content Experiments" to help you test and optimize your website conversion rates. Website content experiments is an advanced strategy to set up and test your website's conversion rate.
GOOGLE MERCHANT CENTER
Do you sell products online? Google's merchant center is a free Comparative Shopping Engine. This service can be used in tandem with your AdWords campaign and your products can be displayed alongside your display ads.
Are you listed in Google Maps for local search results? Did you know that we can attach your Google Places listing to your AdWords Display ads? Google's local search advertising works well when used with your AdWords campaigns .
With Google Insights you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms and their categories.