TIPS FOR WRITING ADWORDS AD COPY
Be honest, transparent and clear. Convey your message and convince a potential customer to click your ad by offering specials or discounts if they are available on the website.
Avoid the use of hype in your ad text and allow your potential customers to identify with you by closely relating your ad text to the keywords in that ad group. Your adgroups should be small and relevant to a specific theme so that you can deliver ad text that is very specific to the query that triggered your ad to show. Also of interest to some advertisers is Dynamic Keyword Insertion but it is not for every advertiser, care should be given and testing done to see if DKI is appropriate for you.