CUSTOM GOOGLE ANALYTICS WITH YOUR CALCULATIONS

A LIST OF 25 CALCULATED METRICS FOR GOOGLE ANALYTICS

With the customization and and flexibility that Google Analytics provides there are infinite possibilities for calculated metrics. The vast majority of calculated metrics that will be created will be for ratios, which simply divide two given metrics. This will especially be applicable for ratios using custom metrics. Using both custom metrics that you should be utilizing as well as predefined standard metrics I have come up with examples of calculated metrics you can create. Below are some of the most relevant examples:


ENGAGEMENT METRICS:

  • Pages / User – Average number of pages viewed per user
    • Calculation = Pageviews / Users
    • Formatting Type = Float


  • Avg. User Duration – Average time spend on site per user
    • Calculation = Session Duration / Users
    • Formatting Type = Time


  • Signup Success Rate
    • Calculation = Signup Success / Signup Submits
    • Formatting Type = Percent
    • Note: Signup and Success and Signup Submits are Custom Metrics you would need to implement. Contact us to setup custom metrics


  • Login Success Rate
    • Calculation = Login Success / Login Submits
    • Formatting Type = Percent
    • Note: Login and Success and Login Submits are Custom Metrics you would need to implement. Contact us to setup custom metrics


  • Blog Views / User
    • Calculation = Blog Views / Users
    • Formatting Type = Float
    • Note: Blog Views is a Custom Metric you would need to implement


  • Downloads / User
    • Calculation = Downloads / Users
    • Formatting Type = Float
    • Note: Downloads is a Custom Metric you would need to implement


  • Lead Form Submission Rates (Contact Us or Lead Forms)
    • Calculation = Form Submissions / Form Views
    • Formatting Type = Percentage
    • Note: Form Submissions and Form Views are Custom Metrics you would need to implement


ADWORDS METRICS:

  • Avg. Cost per Session – Average cost per session
    • Calculation = Cost / Sessions
    • Formatting Type = Currency


  • Sessions / Clicks – Average sessions per clicks. Useful for monitoring tagging quality
    • Calculation = Sessions / Clicks
    • Formatting Type = Float


E-COMMERCE METRICS:

  • Revenue (No Shipping / Tax) – Revenue without shipping or tax
    • Calculation = Revenue – Shipping – Tax
    • Formatting Type = Currency


  • Avg. Order Value (No Shipping /Tax) – Average order value with shipping and tax removed
    • Calculation = (Revenue – Shipping – Tax) / Transactions
    • Formatting Type = Currency


  • Revenue per User – Average revenue per user
    • Calculation = Revenue / Users
    • Formatting Type = Currency


  • Revenue per Session – Average revenue per session
    • Calculation = Revenue / Sessions
    • Formatting Type = Currency


  • Custom Revenue – Used to perform currency conversion for custom currencies
    • Calculation = Revenue * 1.33
    • Formatting Type = Currency


EVENT METRICS:

  • Avg. Events Per Session – Average number of events per session
    • Calculation = Total Events / Sessions
    • Formatting Type = Float


  • Avg. Events Per User – Average number of events per user
    • Calculation = Total Events / Users
    • Formatting Type = Float


  • Total Events / Unique Events – Number of times events are repeated in a session
    • Calculation = Total Events / Unique Events
    • Formatting Type = Float


  • Avg. Event Value Per Session – Average event value per session
    • Calculation = Event Value / Sessions
    • Formatting Type = Float


  • Avg. Event Value per User – Average event value per user
    • Calculation = Event Value / Users
    • Formatting Type = Float


VIDEO METRICS:

  • Avg. User PlayTime – Average amount of video consumed per user
    • Calculation = Video PlayTime / Users
    • Formatting Type = Float
    • Note: Video PlayTime is a Custom Metric you would need to implement


  • Avg. Session PlayTime – Average amount of video consumed per session
    • Calculation = Video PlayTime / Sessions
    • Formatting Type = Float
    • Note: Video PlayTime is a Custom Metric you would need to implement


  • Video Completion Rate – Percentage of video completions per video start
    • Calculation = Video Complete / Video Starts
    • Formatting Type = Percentage
    • Note: Video Starts and Completes are Custom Metrics you would need to implement


  • Video Views / User – Average number of pages viewed per user
    • Calculation = Video Starts / Users
    • Formatting Type = Float
    • Note: Video Starts is a Custom Metric you would need to implement


  • Video Views / Session – Average number of pages viewed per user
    • Calculation = Video Starts / Sessions
    • Formatting Type = Float
    • Note: Video Starts is a Custom Metric you would need to implement


  • Cost per Play – Average cost per video play
    • Calculation = Cost / Video Starts
    • Formatting Type = Float
    • Note: Video Starts is a Custom Metric you would need to implement