by Charles Brodeur

With the customization and and flexibility that Google Analytics provides there are infinite possibilities for calculated metrics. The vast majority of calculated metrics that will be created will be for ratios, which simply divide two given metrics. This will especially be applicable for ratios using custom metrics. Using both custom metrics that you should be utilizing as well as predefined standard metrics I have come up with examples of calculated metrics you can create...

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ADWORDS HIERARCHY OF NEEDS (ADWORDS ROAD TO SUCCESS)

by Charles Brodeur

The purpose of this post is to act as a road map for businesses to grow online, become more profitable and be more successful. Each step in the process may be impacted by how the previous steps have been implemented. The steps don't have to be completed or commenced in this order, but in many cases we recommend they are. As you progress through the steps, you will often need to iterate through previous steps again...

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CREATING NEGATIVE KEYWORDS FOR GOOGLE ADWORDS

by Charles Brodeur

Google AdWords have 5 keyword matching options. http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=61001. Broad – allows other keywords to be included or relevant (as deemed by Google) keywords to be substituted, 2. +Broad +Match +Modified – Guarantees the keywords following each + will be in the search query. Other terms may be included, 3. “phrase” – allows the keyword to be shown in the phrase order i.e. “red shoes” with terms before or after the phrase, 4 [exact] – allows your ads to show only on the exact keyword specified ..

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GOOGLE WEBMASTER ALERTS

by Charles Brodeur

We know that having a healthy and well-performing website is important to you. To keep you informed about your site's status Webmaster Tools will now automatically send you a notification email if there are critical or important issues that we detect with your site..

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GOOGLE'S REMARKETING PROGRAM

by Charles Brodeur

What is it and how does it work? When I speak with clients and I explain Remarketing I find that most people have seen remarketing at work. They say something like, "oh the online ads that follow you around the internet". To see Remarketing in action visit http://NASDAQ.com/. The Google Ads are most likely from a site that you have visited in the last 540 days. - That's remarketing at work...

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MEASURING WEBSITE SUCCESS - GOOGLE ANALYTICS

by Charles Brodeur

We have all heard of Google Analytics and how its “FREE”…Free if you don’t count the time it takes to set it up properly. By “properly” I mean: Easy to understand, Meaningful reports and Actionable insights..

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REMOVE YOUR COMPANY TRAFFIC FROM GOOGLE ANALYTICS

by Charles Brodeur

Did you know you can exclude your own IP address from the reporting analytics? If you have a permanent IP address then it's a great idea to have this address excluded from the reporting statistics so you can get a better feel of who is visiting your website..

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STRATEGIES FOR GOOGLE REMARKETING

by Charles Brodeur

Google writes in their AdWords help section the following strategies for remarketing campaigns..

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THE HOLY GRAIL OF WEB ANALYTICS

by Charles Brodeur

For those of you who love to wade through the plethora of standard reports offered by Google Analytics and spend hours mulling over reams of data trying to find that elusive key metric please feel free to skip this article..

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TIPS FOR WRITING ADWORDS AD COPY

by Charles Brodeur

Be honest, transparent and clear. Convey your message and convince a potential customer to click your ad by offering specials or discounts if they are available on the website..

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