• Dedicated customer service
• Analytics driven marketing
• Proven results using AdWords

Sign up for the Famous Analytics Newsletter
(Privacy Policy)

To help clients with the complexity of building and managing AdWords accounts, 314 Marketing offers account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications. Learn about third party partners.
314 Marketing has an Introduction to Google AdWords training program for small business.

Google AdWords [Wiki Definition] is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be any Interactive Advertising Bureau (IAB) standard sizes.

Google AdWords ads are displayed along with search results when someone searches Google using one of your keywords.Your Ad appears under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

With Google AdWords, it's all about results. It's important to know what you want to gain from your ad campaign and then plan how you're going to measure that success. We use Google Analytics to measure the results of your Adwords Campaigns to improve your AdWords performance, improve your website's design and effectiveness, identify visitor preferences and what they do on your site, track which websites and search engines direct users to your site.