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Google Grants for Charities - Up to $40,000 in Advertising Dollars


Google Grants will give registered licensed charities up to $40,000 per month in an advertising grant within the Google AdWords™ program. That's right - Canadian & US registered charities can qualify for up to $40,000 per month in advertising dollars.

 

The following information has been taken directly from the Google Grants information pages:

About the Program

The Google Grants program empowers over 4,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example, when you search for "world poverty" on Google, text ads related to world poverty appear on the right hand side. When you click one of the ads, you are brought to the website being advertised.

 

About Adwords 

AdWords is Google's online advertising program where your organization's ads appear on the Google Search Network. You create ads and choose keywords, which are words or phrases that are related to your organization. When people search on Google using one of your keywords, your ad may appear next to the search results and people can click your ad to see your website. You're advertising to an audience that's interested in your organization because you've created a relevant ad and chosen relevant keywords to describe your efforts. You can edit your ads or keywords at any time.

Restrictions

  1. Governmental entities and organizations
  2. Commercial / Goods and Services
      • Car, boat and real estate donation websites
      • Websites with a primary focus on selling goods, products or services
      • Consumer credit counseling
  3. Communities and Groups
      • Programs requiring membership and/or providing benefit solely to members, such as clubs, sports teams, alumni, networking and other membership organizations
      • Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served
      • Groups serving a primarily political function such as lobbying, think tanks and special interests
  4. Other
      • Promotion of illegal or disruptive tactics
      • Websites serving solely as a portal or directory Websites participating in Google AdSense program

How to Apply


We can help.. Contact us for your free Google Grants application consultation.




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To help clients with the complexity of building and managing AdWords accounts, 314 Marketing offers account management as a business service. This has allowed organizations without advertising expertise to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications. Learn about third party partners.
314 Marketing has an Introduction to Google AdWords training program for small business.

Google AdWords [Wiki Definition] is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be any Interactive Advertising Bureau (IAB) standard sizes.

Google AdWords ads are displayed along with search results when someone searches Google using one of your keywords.Your Ad appears under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

With Google AdWords, it's all about results. It's important to know what you want to gain from your ad campaign and then plan how you're going to measure that success. We use Google Analytics to measure the results of your Adwords Campaigns to improve your AdWords performance, improve your website's design and effectiveness, identify visitor preferences and what they do on your site, track which websites and search engines direct users to your site.

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