FAQs

QHOW DOES 314 MARKETING CHARGE FOR SERVICES?
A

314 Marketing is an advertising agency specializing in AdWords, U/X Testing, Optimization, & Analytics. We believe in Analytics and Accountability. Our fees are quoted on a project basis and are supported through the campaign analytics. Our motto is "if it doesn't make Dollars - it doesn't make sense".

QHOW LONG DOES IT TAKE FOR 314 MARKETING TO DEVELOP AN ADWORDS CAMPAIGN"?
A

The initial setup can be done in less than a week after the appropriate advertising brief and market analysis has been completed. However, a well developed campaign is a continuous process of structured experiments testing the effectiveness of Ad Groups and Campaign settings.

QHOW MUCH DOES GOOGLE ADWORDS COST?
A

We can control how much you spend on your campaigns. Costs can vary depending on several factors, such as your advertising goals, the locations you’re trying to target, and the industry competition for your placements and keywords.
We set specific costs for your campaigns to stay within your budget. And we continuously adjust ad text, keywords, placements, campaign settings, cost-per-click (CPC) bids, and daily budget to make sure you can get the highest return on your investment.

QHOW MUCH SHOULD WE SPEND ON GOOGLE ADWORDS?
A

Your AdWords spend should be a calculation based on sales revenues and your marketing mix. It has been suggested by SCORE.org to spend between 2% and 10% of sales. If you are new to AdWords we suggest starting off with a minimum budget of $500 to $1000 a month to research the market to test and see if your customers are using the Google Search network.

QI DON'T HAVE A LARGE BUDGET, WHAT'S THE BEST WAY TO PROCEED?
A

Different industries, different markets, and different marketing objectives have different financial requirements. Contact us and we’ll help you budget for AdWords success. The fee for this service is minimal and often free.

QWHAT DOES 314 MARKETING NEED TO KNOW TO GET STARTED?
A

If you are a current user of Google AdWords we can asses your existing campaign and report on it's effectiveness, opportunities, what's working and what needs to be addressed. Should you choose to use our services we have an Advertising Brief as well as a Google Adwords checklist to complete before creating or adding to your AdWords campaign. Your 314 Marketing account manager will walk you through the questionnaire and then your done.

QWHAT INDUSTRIES DOES 314 MARKETING SPECIALIZE IN?
A

We pride ourselves on NOT specializing in any one industry. Instead, we specialize in the process of Google Adwords that spans all industries. The Google AdWords campaign management for most companies is identical — an organized process of advertising experiments and analytics to increase ROI. Only then is a Google AdWords campaign able to take hold. We do our best work in industries we are new to. We do not get mired in the tunnel-vision of your industry and instead bring best practices from other industries to your table. There is nothing more powerful than a business that takes advantage of their marketing opportunities — think Google.

QWHAT IS YOUR PRIVACY POLICY?
A

We hate spam as much as you do. So, we don't sell, rent , nor share your information with anyone. And as always, if you are receiving our email newsletters and wish to be removed from future mailings you can unsubscribe at any time.

QWHY SHOULD I CHOOSE 314 MARKETING OVER ANOTHER AGENCY?
A

314 Marketing has a propriterary system for creating and managing Google AdWords campaigns. Any agency can set up an AdWords account. The trick is running an account with controlled advertising experiments leading to an ever improving return on investment (ROI).

QWHY SHOULD I USE 314 MARKETING TO MANAGE OUR ADWORDS?
A

314 Marketing is a Google focused agency committed to analytics and accountability. We advise our clients on the Google marketing strategy, Google search engine optimization (SEO), Google AdWords advertising, and Google Analytics. If you want to get Google to work for your - choose a firm which specializes in the Google network.

QWILL ADWORDS WORK FOR MY BUSINESS?
A

Before you embark on an AdWords Campaign it is wise to make sure that AdWords is available for your business. Google AdWords has strict policies regarding promotion of pharmacies, drugs, alcohol, firearms, adult content, tobacco, data collection, get rich schemes, arbitrage, affiliate marketing sites, etc. Talk to a 314 Marketing AdWords Expert before you get started.

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"In God we trust, all others must bring data."

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