Adwords Tips & Tools

AdWords Hierarchy of Needs (AdWords road to success)

The purpose of this post is to act as a road map for businesses to grow online, become more profitable and be more successful. Each step in the process may be impacted by how the previous steps have been implemented. The steps don't have to be completed or commenced in this order, but in many ca..

6 Steps to Creating an AdWords Budget

1. Budget Your AdWords budget should be based from your Marketing Budget. If your plans on spending money on advertising this year a portion of the budget should go to online advertising. When you hear agencies and Internet Marketing Specialists talk about "Budget" all you need to think abou..

Measuring Website Success - Google Analytics

We have all heard of Google Analytics and how its “FREE”…Free if you don’t count the time it takes to set it up properly. By “properly” I mean: Easy to understand Meaningful reports Actionable insights You see, the version of Google Analytics th..

Google's Remarketing Program

What is it and how does it work? When I speak with clients and I explain Remarketing I find that most people have seen remarketing at work. They say something like, "oh the online ads that follow you around the internet". To see Remarketing in action visit http://NASDAQ.com/. The Google Ads ..

Strategies for Google Remarketing

Google writes in their AdWords help section the following strategies for remarketing campaigns: Add all site visitors The most basic way to remarket is to add all the visitors to your website. If you're new to remarketing, this is where you should probably start. To create this list,..

Google Grants for Charities - Up to $40,000 in Advertising Dollars

Google Grants will give registered licensed charities up to $40,000 per month in an advertising grant within the Google AdWords™ program. That's right - Canadian & US registered charities can qualify for up to $40,000 per month in advertising dollars. The following informatio..

The Holy Grail of Web Analytics

For those of you who love to wade through the plethora of standard reports offered by Google Analytics and spend hours mulling over reams of data trying to find that elusive key metric please feel free to skip this article. However, if like most of us you want quick access to key web anal..

Analytics Overview

Reporting & Analytics Keep Your Finger on The Pulse. Our system gives the key metrics, statistics and analytics to understand every facet of your online business. The easy-to-use dashboard allows you to make quick, smart decisions based on solid information. Don't Was..

Creating Negative Keywords for Google AdWords

Google AdWords has are 5 keyword matching options. http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100 1. Broad – allows other keywords to be included or relevant (as deemed by Google) keywords to be substituted. 2. +Broad +Match +Modified – Guarantees th..

Tips for Writing Ad Text

Be honest, transparent and clear. Convey your message and convince a potential customer to click your ad by offering specials or discounts if they are available on the website. Avoid the use of hype in your ad text and allow your potential customers to identify with y..

Where will my ads appear?

Your AdWords ads appear in 1 of 2 areas on the Google Search network. ..

Why use a Landing Page with AdWords?

Google visits your landing pages to evaluate your landing page for relevance and user experience. This bot will crawl your pages looking for signs of a poor quality landing page. Poorly scored landing pages will require higher minimum bids. Google uses landing page quality score to insure a go..

Creating Surveys

It's easy to create a survey using the webform builder. Here are the steps: 1. Launch the webform builder The BigTurns platform comes with an easy to use webform builder that you can use for creating surveys. 2. Select the Question Type. By default, the web form will already..

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